Connect younger consumers with packaging

Connect younger consumers with packaging

By Eva Yeh

Connect younger consumers with packaging

Millennials and Gen Z love storytelling, so show your brand personality.

Show off personality

This generation loves storytelling. They’re always connected. They can be very opinionated. Most importantly, they have a personality. That’s what comes to a lot of people’s minds when discussing our younger generations and that’s a good thing. Love it or hate it, Millennials and Gen Z consumers are passionate, so why don’t you attract them with brand passion.

The use of punchy copy and bold typography will help any brand stand out. Millennials and Gen Z want packaging design to be a fun experience, so let's have some FUN!

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